“Men’s fashion is going through crazy times where the worlds of tailoring, sports, active and street wear are one big melting pot. Football Fashion as an expression of style will be manifesting itself more and more. Why not wear your team’s jersey with a great suit?“. To propose it is Markus Ebner, curator of the exhibition ‘Fanatics Feelings’ (in the complex of Santa Maria Novella, Florence, from June 12 to July 22 2018, on the occasion of Pitti Immagine Uomo 94), a Pitti Immagine Discovery Foundation project, which highlights the influence that the football exerts on fashion and the construction of the male imaginary, anticipating the link between tailoring and sportswear.
A concept that Rinascente embraces and puts it into practice: for the football World Cup 2018, which will be held in Russia starting from Thursday, June 14, through Sunday, July 15, it proposes, for some of the national teams, special and exclusive merchandising: caps, T-shirts and shorts. In addition to items dedicated to Italy national team, Japan, Russia, Argentina, Spain, Belgium, Egypt, Germany and Mexico jerseys, and vintage Russia, Belgium, Spain, Argentina, Germany and Colombia ones will be available. For diehard fans, but also for occasional ones, with a fashionista soul.
The match which will inaugurate the World Cup will be Russia-Saudi Arabia, at the Luzhniki Stadium in Moscow: it is scheduled for Thursday June 14 at 5.00 pm. The opening ceremony will start a hour before. Sunday, July 15, will be the World Cup final.
The 32 teams have been divided into 8 groups: Russia, Saudi Arabia, Uruguay, Egypt (Group A); Portugal, Spain, Iran, Morocco (Group B); France, Peru, Denmark, Australia (Group C); Argentina, Croatia, Iceland, Nigeria (Group D); Brazil, Switzerland, Costa Rica, Serbia (Group E); Germany, Mexico, Sweden, South Korea (Group F); Belgium, England, Tunisia, Panama (Group G); Poland, Colombia, Senegal, Japan (Group H).
The 64 matches will be played in 12 different stadium of 11 Russian cities, the most important being the one that will host the opening and final match, the Luzhniki Stadium in Moscow with a total seating capacity of 82,540.