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Sustainable Thinking: the green-thinking fashion exhibition
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Women and sustainability at Fashion Film Festival Milano

28 . 10 . 2019 by Redazione
How to tie a tie: the simple knot vs. the Windsor
Sustainable Thinking: the green-thinking fashion exhibition

Education about sustainability, help for female talent and support for inclusivity. Fashion, which has always paid attention to cultural trends as well, is now called upon to tackle issues that are key to a society that is responsible for its future.

Keeping this in mind, Thursday 7th November sees the opening of the Fashion Film Festival Milano, an event supported by the City of Milan, sponsored by EQ, a brand of fully-electric products and services from Mercedes-Benz, and with Istituto Marangoni as Educational Partner.

The setting for the event, directed by Constanza Cavalli Etro, will be Anteo Palazzo del Cinema where, from 7th to 10th November, it will be possible to attend various screenings. It is curator Gloria Maria Cappelletti’s intention that this sixth edition will feature 200 fashion films from more than 50 countries, including short documentaries focusing on the lives of certain designers and films about the world of fashion, related to the issues that are the common theme of the event.

As with all festivals, there will be a jury called upon to assess the productions, that will be made up of leading figures from the sectors of fashion, film and art.  Together with the President of the jury, Giorgio Armani, the members are Cass Bird, photographer; Oskar Metsavaht, founder of Brazilian brand Osklen; Waris Dirie, top model and human rights activist; Ezra Petronio, founder and Creative Director of Petronio Associates, Editor-in-Chief of Self Service and photographer; Cristiana Capotondi, actress, creator and producer of Fuoricinema; Vicente Todolì, Artistic Director of Pirelli HangarBicocca; Angelo Flaccavento; Fashion Critic; Sissy Vian, Fashion Editor-at-Large of Vogue Japan.

The opening night on 6th November will be held at Teatro Dal Verme and will be hosted by Paola Maugeri. On this occasion, awards will be presented for 16 categories, ranging from Best Fashion Film to Best New Italian Designer/Brand, dedicated to emerging talents.

The productions will then be part of two parallel sections: films in the competition, which the international jury will judge, and films outside the competition. In this context, two initiatives will be presented, characterised by the hashtags #FFFMilanoForWomen and #FFFMilanoForGreen. The goal of the first one is to give female talent a voice in the sectors of fashion, film and art, while the second one aims to provide a vessel dedicated to promoting sustainable culture and fashion.

SCHEDULE - ANTEO PALAZZO DEL CINEMA

The screenings can be accessed for free from 3pm to 12 midnight at Anteo Palazzo del Cinema. For the Outside the Competition section we recommend the two documentaries The Times of Bill Cunningham and Peter Lindbergh: Women’s Stories, which tell the brilliant life stories of the two photographers, as well as some truly interesting encounters:

  • Thursday 7th November, 7pm – Conversation “#FFFMilanoForGreen: Oskar Metsavaht”. This talk, which explores the relationship between human beings and nature in fashion, will be led by the founder of Brazilian brand Osklen and the sustainable fashion expert Hakan Karaosman. Followed by the première of the documentary ASAP – As Sustainable As Possible, As Soon As Possible.
  • Friday 8th November, 7pm – Conversation “#FFFMilanoForWomen: Waris Dirie & The Desert Flower Foundation”. Top model and activist Waris Dirie will talk about human rights and issues related to female genital mutilation in developing countries with Kiera Chaplin, director of The Desert Flower Foundation in France. Talk in partnership with She’s Mercedes by Mercedes-Benz.
  • Saturday 9th November, 3pm – Special Screening + Conversation “The Gaze of the Future Fashion Film Contest” in partnership with Istituto Marangoni. A jury composed of Anna Dello Russo, Alice Etro, Clara Del Nero and Constanza Cavalli Etro will decide the competition winner, selecting the best fashion film by an Istituto Marangoni student.
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