Its history confirms it: Rinascente has been supporting and encouraging the creativity and talent of young people forever. And also this year, for the fifth time, in partnership with Salone Satellite, it promotes the projects of nine designers under 35: their works will be displayed and sold at the Design Supermarket in Piazza Duomo in Milan, the historical place of Italian design which, in 1954, created the Compasso D’Oro award. It is one of the most renowned showcases in the city, where the most prestigious and already established brands stand along the most promising trends and industry novelties.
This is a special moment for Rinascente, which celebrates 100 years since poet Gabriele D’annunzio chose its name, and opens its second flagship store in Rome in the heart of the historic centre. But it is also so for Salone Satellite, the consolidated appointment of Salone del Mobile, born 20 years ago and since then a powerful incubator of creativity. This year, curated by Marva Griffin, its theme will be ‘ Design is … ‘: an encouragement to enhance project, research, study and technique, the key elements of the designer profession.
Here are the selected young designers.
PISTACCHI DESIGN: Mike He, its founder, designs everyday objects, with the aim of conveying, through them, joy of living and freshness.
LAURENT VERLY: He creates furniture with clean and fluid lines, with refined details and sober materials. To make life more pleasantly light and comfortable.
MENDEL HEIT DESIGN LAB: It manufactures innovative products, combining digital production and craftsmanship. In his lamps, the glass blowing art combines with the most technological processes, like 3D printing.
BOLD DESIGN: It uses design to enhance traditional materials and craftsmen’s skills. The collection of lamps, trays, mirrors, vases and candle holders rediscovers jade, and revisits its use in a contemporary key.
CARNEVALE STUDIO: Design projects born from the experience of Jessica Carnevale, who worked with names such as Marcel Wanders, Tom Dixon, Restoration Hardware, Alexandra Champalimaud, Habitat, Dwell Studio and West Elm.
FABRIZIO AVERNA: Refined details and commitment to ensure quality are the pillars of his work.
MARIO PAGLIARO: You don’t need any glue or screws to assemble his eco-sustainable birch furniture: just the joints. Because Simplifying means reduction of costs, shorter processing, assembly and finishing times.
STUDIO VENTOTTO: Italian design tradition is renewed through new industrial processes. Filo e Ferro lamps, characterized by a wire structure, may look different according to the point of observation.
WOODIE MILANO: Here’s how Italian style is combined with the most cutting-edge solutions. the result? Elegant and useful products.