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Rinascente Roma Via del Tritone turns two

12 . 10 . 2019 by Redazione
Rinascente invites you to discover the new Tesla Model 3
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A unique setting that stretches from Piazza di Spagna to the Trevi Fountain, a special architectural gem that unites contemporary taste with the charm of history: Rinascente Roma Via del Tritone is truly a magical place. The 12 October will mark its second anniversary: preparations are underway to celebrate this event in all its glory.

After 11 years of renovations, the department store was opened in 2017: the result is suspended in time, harmoniously uniting the past and present.

Since then, its floors have become a point of reference for fashion trends, design and technological gadgets. Here you can find an overview of the most prestigious brands, from Made in Italy to the international scene. Its spaces are also a fascinating journey through history. The basement space acts as a window through time, back to Ancient Rome, and holds a small but great treasure. It’s precisely in this part of the second Rinascente flagship store that architects Claudio Silvestrin and Giuliana Salmaso incorporated the structure of the Acquedotto Vergine, built under the emperor Augustus, active since 19 BC and still to this day providing water to the fountains of the historic center. Starting from this foundation, the structure culminates at the top with the three terraces that comprise the Food Hall, a place to try a refined catering offer.

Framing the magnificent space of this store is the façade, designed by Vincent Van Duysen an quite simple in its aesthetic, which plays with the 96 windows, bronze finishes and the integration of the “Palazzetto”, a small early-1990s building. The result, skilfully slotted into the city’s landscape, is a balance of architectural light and shadow, a tribute to the great structures of the past, of which Rome carries excellent examples in its heart.

Rinascente Roma Via del Tritone celebrated its first birthday with the short film Piccole avventure romane by Paolo Sorrentino, the Oscar award-winning director who also won a Golden Globe Award for the Best Foreign Language Film with La Grande Bellezza (2013). It was Sorrentino who recounted what was hidden behind the façade of the Roman flagship store, encapsulated also in an exhibition held in the same spaces to which it was dedicated.

Now the party starts to celebrate its second anniversary.

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