It is the most floral chapter of Giorgio Armani Sì collection: Sì Fiori Eau de Parfum is a “homage to modern femininity, an irresistible combination of grace, strength and spirit of independence”. On the occasion of the launch of the new fragrance, unveiled in 2019, Rinascente will be the protagonist of an ambitious project: from the today to the 11th of February, the shop windows of the Milan Duomo department store will be dedicated to Sì Fiori Eau de Parfum.
A special event, organised to unveil the fragrance is scheduled on February 9: it will begin at 5.00 pm, with sensory experiences of flowers and materials inspired by the fragrance.
Since the creation of the fragrance in 2013, Cate Blanchett has been the Sì ambassador: the versatile actress and activist is also the testimonial of Sì Fiori Eau de Parfum. Together with her, Chinese actress Elaine Zhong and international models Adwoa Aboah and Sara Sampaio: women who embody the strength, self-femininity and all facets of the Sì woman.
The new fragrance, created by Julie Massé (MANE), conveys all the audacity and power of the flower and embodies the utmost femininity. Reinterpreting the Chypre concept, it plays with Neroli, the hypnotic Mediterranean white flower that evokes blossoming and invites you to experience freedom and exuberance.
Paired with top notes of sparkling Green Mandarin and Black Currant, the emblematic ingredient of all the Sì fragrances, and White Musk base notes, Sì Fiori is the fragrance that harmonises with the irresistible aspirations of today’s women.
For idealistic, determined, conscious and fascinating women who say yes to life, freedom and audacity.