La Rinascente in Turin is changing: from July 29, the store in via Langrange will have a new look. Moreover, the store fits now in a new urban context: recently, in fact, the streets around it have been transformed into an exclusively pedestrian area. The great novelty is the new -1 floor, which, thanks to the recent renovation, will feature a thousand square meter space dedicated to design in all its forms, from home collection to textiles, travel&office and gourmet: for the first time, Design Supermarket and Food Market share the same space.
The new space was designed by Fabio Fantolino, who also worked on the restyling of the third floor and that for the design area chose well-researched materials and colours, representative of the taste of the period between the 60s and 70s: plastic laminate and coloured glass, next to Canaletto walnut.
The Design Supermarket is an absolute reference point for design lovers, who will find iconic pieces by Artemide, Ferm Living, Flos, Gopro, Gubi, Hay, Kartell, Kreafunk, Polaroid, Seletti, Tom Dixon.
Among the brands to choose from to enrich your home with style and charm, Alessi, Bitossi Home, Christopher Vine, Georg Jensen, Ichendorf, Smeg, Wedgwood, Zwilling. The exclusive collections of Bungalow, Harmony, Madura, Missoni Home, Tablecloth, some of the best textile brands, will dress up the spaces to emphasize beauty and functionality.
In the travel&office area, travelers could explore the collections of Bric’s, Delsey, Eastpak, Herschel, Kipling, Roncato, Piquadro, Samsonite, Moleskine, to name a few.
In the food market, the best Made in Italy and international gourmet proposals will be available, from Bollinger to Dammann Frères, Kusmi Tea, La Perla di Torino, Louis Roederer, Pfatisch, Stefano Laghi and Whittard of Chelsea.
Rinascente has always been the landmark for those seeking the best of fashion, beauty, design and gourmet, and, thanks to the prestigious restyling, it confirms its role as a pioneer in luxury shopping and entertainment.
A dedicated shopper was created for the Savoy city, with an image that refers to the city emblem, created with the letters of the name ‘Torino’. A creation by North Design, an English studio specialising in visual identity. A tribute to the city, its personality and uniqueness.