Gucci Bloom invades la Rinascente windows

12 . 09 . 2017 by Redazione

A fragrance “capable of conveying our imagination to a colourful and diverse lush garden, verdant with flowers and plants. A unique and charming garden “. It is Gucci Bloom, the fragrance created along with master perfumer Alberto Morillas by creative director Alessandro Michele: just like the women it takes inspiration from, the fragrance is blooming like a garden.


la Rinascente dedicates its shop windows to the latest Gucci fragrance, to celebrate the preciousness of an entirely new olfactory experience. In Milan, from the 6th to the 18th of September, in Florence, from the 12th to the 25thand in Rome piazza Fiume, Genoa, Cagliari and Padova from the 4th to the 17th will be personalised by the Florentine fashion house. They will feature the Herbarium print that characterizes the outer package of the fragrance: a red and white Toile de Jouy motif, with leaves, cherry branches and flowers, enclosed within a black frame, and by snapshots of the ad campaign, which features actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins.

A trio of women that remain faithful to themselves, exceed limits and conventions, letting themselves being inspired by the culture, art and beauty that surround them. The mirror of the essence and new aesthetic and creative vision of the fashion house, that, in order to achieve Gucci Bloom, has selected a unique concentrate of flowers: Natural Tuberose, exclusively collected in India, Jasmine, whose extract is obtained through a method that blends the essence of the flower with the molecules contained within it and imparts on the skin a fresh scent of rose petals, and another ingredient, being used for the first time in perfumery. It is the Rangoon Creeper, a plant discovered in southern India, which changes color from white to pink and bright red when it blooms, exuding a slightly powdery scent. To celebrate the authenticity, vitality and uniqueness of women.

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