Emporio Armani: the writing, surmounted by the unmistakable eagle logo, has always told of the enterprising and free spirit of the brand, of its contemporary language. For this reason, to discover the world Emporio Armani Boarding, with the exclusive capsule collection (which counts sweatshirts, T-shirts and themed accessories) that shows the indissoluble link between the fashion house and travel, an exclusive event will be held at the Linate airport hangar on September 20, where the Emporio Armani men’s and women’s collections for the upcoming Spring-Summer will be presented.
“The airport is a place of great symbolic power: with no barriers, it represents the opening to the outside world. It is the starting point to get to know and discover, and to which one returns after living countless adventures”, explains Giorgio Armani.
Some lucky people will be able to be part of the 2300 guests invited to the event: they are the 200 winners of a special contest that took place as a game around the city and at Rinascente. They will be drawn among customers who purchased Armani products and who participated in an Emporio Armani‘experience’. Like the ‘Meet & Greet Olimpia’, the appointment that on Monday, September 10 gave clients the chance to meet the Italian champions of Olimpia Milano at Emporio Armani Uomo on the second floor of Rinascente in Piazza Duomo. Players, including Micov, Tarczevski and Bertans, signed autographs and took selfies with fans.
Between September 5 and 13, nine players wearing EA Boarding paraded along the streets of the center and at Rinascente showing the special pieces of the capsule collection, which will also be displayed in the windows of annex Rinascente, and in those of the main building from the 18th to the 24th.
Emporio Armani, for the occasion, will open a women’s accessory pop-up shop-in-shop: see you until the 24th of September on the fourth floor. Do not miss the news: of course, at Rinascente.