An iconic spirit. Sophisticated, seductive and, above all, a lover of tradition. The beauty and craftsmanship of Dolce & Gabbana creations take us back to the values of Italy and a time that now seems so far away. A time that the brand today gives back to la Rinascente in Milan, where the brand will open, on the third floor, its second shop-in-shop.
To celebrate the big event, a pop-up shop will be arranged inside the store, (until September 18th), dedicated to the customization of the most iconic and sought after products of the Dolce & Gabbana universe. Activities such as bag hand painting will become the perfect opportunity to turn its accessories into unique pieces.
To make the pop-up even more fun and immersive, there will be the two designers’ mascots. Cute little things depicting Domenico and Stefano will walk up and down la Rinascente, from the ground floor beauty department to the men’s collections on the first floor; from the luxury of the mezzanine on the third floor, which is the subject of extensive renovation that will give a new look to this famous area of the department store, and that promises many exclusive novelties.
A sophisticated and engaging experience, capable of telling more about the fashion house and that, on September 6, from 9.30 to 21.00 and on the weekends of September 8-10 and 15-17, will offer its customers a journey into style and timeless quality.