There is no better occasion that Salone del Mobile and Miart to allow Rinascente to express its vocation as a hub for creativity. Always chosen by the best brands for the launch of their collections and by designers and artists to present installations, exhibits and innovative projects, Rinascente dictates trends and promotes new styles.
From the 17th to the 22nd of April, throughout all week, design will be the protagonist in the department store, with installations, events, premieres and launches. Rinascente will become a sort of museum housing the works of international artists: this time, to steal the scene, it will be Vajiko Chachkhiani, the designer also selected to represent Georgia at the Venice Biennale 2017. For Rinascente, he created two projects: the Under the Midday Sun installation – that will be featured in 8 shop windows on Piazza Duomo – and the Cotton Candy movie – the 2-minute version will be projected on the wall of annex in via Santa Radegonda, while the full 30-minute edition will be broadcast in a movie theater on the opening day of the Design Week.
In addition to established artists, Rinascente will also promote tomorrow’s talents and renew the partnership with Salone Satellite/Federlegno Arredo Eventi, so that successful candidates from Salone Satellite 2018, among 650 participants, can expose and sell their products to Design Supermarket. This year’s theme is “Africa/Latin America: Rising Design”, to focus attention on the Southern part of the world: Africa and Latin America, two vast pools of creativity and design. To make the flagship store a reference point for all design enthusiasts.
Among the unmissable projects at Design Supermarket, the #Manucrotti New Collection 2018 by Emanuela Crotti, who ranged from figurative to zen minimalism and who for some years has been producing exclusively handmade unique pieces. Laser-printed and hand resin coated coffee tables, stools, lamps, trays and placemats, using original designs and customised for each individual, become exclusive accessories to complement any environment.
Anna Sutor signed exclusively for Rinascente, the Milano series: tables and screens, furnishing that reinterpret the 50s with evocative visions between architecture and dream. Fantastic urban landscapes, crystalline, ancient and modern monuments, that recreate the atmosphere of Italian cities.
There will also be items by Jonathan Adler, the most famous ceramist in United States: lamps, teapots, cups, vases – often irreverent and sometimes surreal are the apotheosis of luxury and creativity. They are meant for a stylish and colourful home marked by an unconventional chic allure.
Lala Curio chooses Design Week at Rinascente to launch her new collection, poetically inspired by Eastern landscapes. In the variety of her proposals, silk wallpaper with 3D decors, handmade boxes realised by expert craftsmen in the cloisonné technique, pillows made with antique kimono belts.
Don’t miss Solari flap clocks, that have been marking the history of industrial design since the 60s, and are back as symbols of Italian “know how”. Tato will also present a selection of its products inspired by the magnificent 50s. Founded by Filippo Cristina, Tato is known internationally for its classic and contemporary ethics, featuring collections of timeless, refined and sophisticated lamps. The Seletti space, with an exclusive display designed by Studio Job wil launche, exclusively to the Italian market, Cat, the lamp presented in three variants of, black, white and black and white, representing in a 1:1 scale designer Job Smeets’ cat. During Design Week, the gold version of Mouse Lamp will be sold exclusively at Rinascente. Until April 30, to celebrate the 20th anniversary of its activity, Marni will be at Rinascente with a cheerful pop-up store, where every detail will be carefully planned and tell the charming and colourful story of city markets. Playful prints and bright colours create a series of limited edition products dedicated to leisure and design.