Beautiful, blonde, successful Italian blogger and now pregnant with her first child who, despite not being born yet, is already a web star.
We are talking about, of course, Chiara Ferragni aka The Blonde Salad, former Diavoletta87, the thirty-year-old with 11.2 million followers and more than a 30 million annual turnover. Since December, she also assumed the role of CEO of her company taking the place of Riccardo Pozzoli. Her fashion blog, born about ten years ago, has now become a multimillion-euro company that follows the life of the world’s most powerful fashion influencer – as Forbes defined her – she advertises and sells the Chiara Ferragni Collection, her clothing line and manages collaborations with the most famous brands in the world. A phenomenon that started with a passion for fashion and became a subject also studied at the prestigious faculty of Harvard.
From well-dressed young girl, Chiara underwent a decidedly trendier and less formal makeover. Her favourite looks? An alternation of street style, sporty and very colorful clothes for the day, combined with expensive Hermès or Chanel it-bags, while for gala evenings, couture dresses rule. Dior, Chanel, Versace, Gucci but also Alberta Ferretti, which Chiara wore for her debut as CEO of the company. A very elegant and classy, very managerial tuxedo. Maybe to stay on topic?