Kaia Gerber was born in Malibu, California, in 2001, daughter of entrepreneur Rande Gerber and supermodel Cindy Crawford, whose footsteps she would quickly follow. Her first campaign, in fact, dates back to 2011, when she posed for the Young Versace line by Versace, to then take off and become the face of several renowned world fashion houses. From Marc Jacobs to Burberry, Prada, Moschino, Fendi and Calvin Klein. Subsequently, the first appearances on magazines covers, the first international interviews and the first TV gig: at the age of 15, Kaia played Caroline in Sister Cities, the film directed by Sean Hanish and broadcasted by American network Lifetime. In 2018, she is among the most requested and paid models in the world, just like mum Cindy was in the late 1980s and early 1990s.
The make-up we chose to analyze was shown at the Chanel Fashion Show in Paris. The shot, which the it-girl shared on Instagram and which gathered nearly 400,000 likes, is simple and fresh, glamorous and sophisticated.
The hair is slicked back, gathered at the base. The attention, instead, is all on the make-up: vibrant, with the eyes framed by a thin eyeliner and the lips brightened by a red lipstick, the only touch of colour along with the pinkish blush on the cheeks.
The hair is gathered behind the ears. The composition is simple: center parting and a hairdo held by hairpins at the nape of the neck, leaving it soft on the shoulders. The make-up: the face is lit up, made even brighter by an illuminating powder and a delicate, almost imperceptible eye-shadow. The attention focuses on notes of colour: a red lipstick that enhances the fleshiness of the lips and a pink blush, not too strong, that stands on the cheeks making the complexion clear, delicate and angel-like.
Starting with the illuminating formula. MAC Cosmetics Cream Color Base, versatile and multifunctional, it adds colour and radiance to the complexion. The product is applied directly to the skin and is easily-blended with your fingertips.
Let’s take a look at the eye shadow. Delicate, almost transparent. Armani Eyes to Kill Solo addresses this need with its satin, bright, light shades. For an ultra-refined look.
The eyeliner. Dior On Stage Liner with its ultra-sensitive felt tip, is ideal for framing your eyes with a simple, lightweight stroke.
The blush. To liven up the colour of the cheeks, Dolce & Gabbana The Blush assures a subtle, bright effect, ideal to enhance facial contours and give a touch of colour. The application, with the included brush, then, is quick and easy.
The strenght of the look, however, is the lipstick. Chanel Rouge Allure is the choice, intense and luminous, with its fine and dense pigments, for a confident and bold style. The formula, a blend of green tea, sweet almond oil and sappan wood, makes the lips smooth, moisturised and protected.