She is the world’s most famous heiress. Blonde, blue eyes, Paris Hilton can be easily considered the first influencer ever; woman of rare beauty and forerunner of fashions and trends when Instagram didn’t even exist. Born in 1981, Paris established herself as the symbol of glamour when still very young: first as a model, later, stealing the scene as an actress and singer. Her brand-new beauty line, ProD.N.A., is conquering markets around the world fueling curiosity and expectations.
The goal of the eponymous line is to achieve a youthful skin, never proved by the passage of time, exactly like the one Paris herself, rejecting any cosmetic surgery, is showing. Hence the idea to gather a team of chemists and industry experts capable of enclosing youthful radiance into innovative, ultra-beneficial products.ProD.N.A. uses the power of enzymes derived from marine microalgae able to support the body’s natural DNA repair mechanism to counteract the effects of aging from the inside out. Smooth, radiant and firm in just ten days.
With its active ingredients, Paris Hilton Skincare brand counteracts the adverse effects of UV rays, free radicals, diet and stress factors that lead to fine lines, wrinkles and hyperpigmentation.
Let’s take a look at the products.
Luxurious and quick-absorbing, ProD. N.A. face and décolleté cream revitalizes the skin from within, acting deeply to address aging concerns like sagging, wrinkles and dryness. The product is suitable for both day and night, effective for all skin types.
The Dual-Action Cleansing Gel effectively cleanses and gently exfoliates. Suitable for all skin types; it removes dirt, makeup and everyday pollutants, leaving skin refreshed, hydrated and radiant.
A powerful, eye-perfecting treatment that revitalizes and contours the delicate eye area. It works to dramatically reduce fine lines and wrinkles and diminish dark circles. The eye area is left hydrated, rested and renewed.
La formula dell’enzima di riparazione avanzata che ha origine dalle microalghe, lavora al livello più profondo per aiutare il naturale processo di rigenerazione cellulare della pelle. Il risultato è garantito e i segni dell’invecchiamento precoce saranno solo un lontano ricordo.
Paris Hilton Skincare ProD.N.A. has just arrived at the Rinascente store in Piazza Duomo in Milan.