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Focus on Paris Hilton Skincare: ProD.N.A

05 . 11 . 2018 by Redazione
Duvet Mania: Fall Winter 2018-19 Down Jackets
Men's Trends FW 2018-19: Motorcycle style

She is the world’s most famous heiress. Blonde, blue eyes, Paris Hilton can be easily considered the first influencer ever; woman of rare beauty and forerunner of fashions and trends when Instagram didn’t even exist. Born in 1981, Paris established herself as the symbol of glamour when still very young: first as a model, later, stealing the scene as an actress and singer. Her brand-new beauty line, ProD.N.A., is conquering markets around the world fueling curiosity and expectations.

The goal of the eponymous line is to achieve a youthful skin, never proved by the passage of time, exactly like the one Paris herself, rejecting any cosmetic surgery, is showing. Hence the idea to gather a team of chemists and industry experts capable of enclosing youthful radiance into innovative, ultra-beneficial products.ProD.N.A. uses the power of enzymes derived from marine microalgae able to support the body’s natural DNA repair mechanism to counteract the effects of aging from the inside out. Smooth, radiant and firm in just ten days. 

With its active ingredients, Paris Hilton Skincare brand counteracts the adverse effects of UV rays, free radicals, diet and stress factors that lead to fine lines, wrinkles and hyperpigmentation.

Let’s take a look at the products.

Paris Hilton Skincare ProD.N.A. has just arrived at the Rinascente store in Piazza Duomo in Milan.

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