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Easy tricks for choosing serums and moisturising creams

05 . 12 . 2019
Dark Romance: romantic vibes for black and red looks
Spotlight on accessories: patterned socks for AW 19/20

For healthy, radiant skin, serum and moisturising cream are fundamental parts of your beauty routine. To choose the right ones you need to understand your needs and skin type. A comprehensive beauty routine incorporates both products and combining them is mutually beneficial. A serum penetrates the skin and works deep down thanks to the absence of fat, while the moisturiser provides protection against external agents.

THE FIRST STEP OF YOUR BEAUTY ROUTINE: HOW TO CHOOSE SERUM BASED ON ITS FUNCTION

The first thing that you need to apply is your serum, which acts as a base and is characterised by its high content of active ingredients such as vitamins, antioxidants and hyaluronic acid. All it takes is a few drops and, ideally, you should use it twice a day—in the morning and evening—because skin responds differently during the day and at night. To understand whether or not you’ve chosen the right one, you need to consider a few aspects: ensuring that it’s comfortable when applied to the skin, that it doesn’t produce excess sebum and that, when used as a makeup primer, it doesn’t change the colour of your foundation.

The active ingredients that make up its formula act on different needs: serums can be moisturising if your skin is particularly dry and sensitive, soothing if it tends to crack, regenerative if you’re looking for an anti-ageing effect, or illuminating if you’re looking for a product that makes your face radiant.

You can also choose from two serums with different compositions, including oil-based ones for more delicate skin types that need nutrition, and water-based ones for oily skin types that tend to produce excess sebum. Serum is also useful as a makeup primer because it evens out the skin, making it smoother.

THE SECOND STEP OF YOUR BEAUTY ROUTINE: HOW TO CHOOSE MOISTURISER BASED ON YOUR SKIN TYPE

Moisturising creams nourish and hydrate skin, providing radiance and tone. Like the serum, you should apply it twice a day—in the morning and evening—and choose products with different characteristics for these two applications. Based on its composition, it can be useful for managing blemishes and wrinkles, and strengthening the skin. The perfect moisturiser for your face is easy to apply, absorbs well and leaves skin feeling smooth but not greasy.

To add the right one to your everyday skincare routine, analyse your skin type to ascertain whether it’s oily, normal, combination or dry, and base your choice on the ingredients. If you have oily skin, it’s best to avoid formulas that contain too much glycerine, shea butter and other elements that are highly nourishing. On the other hand, these are perfect for those with dry skin that tends to crack easily and needs protection.

For a smoothing, anti-ageing effect, look for hyaluronic acid which, thanks to its molecules, maintains moisture and gives skin elasticity. Vitamins C and A help to stimulate the production of collagen, which is needed to keep the skin toned and plump. Vitamin E, on the other hand, helps to prevent free radicals and skin aging.

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